When you look back, the old days was very good for ice hockey sponsorship in the league with some big names - BT (Cardiff), Smirnoff (Racers), Cadbury’s Boost (Wasps), John Smiths (Panthers), Silver Spoon (Pirates), Wella (Bison), ICL (Bees) to name a few plus a league sponsored by Heineken. We had the Wembley finals on national TV plus a BBC highlights program and later coverage from Sky.
Compared to today all aspects have deteriorated! Does make you wonder why as crowds now are bigger plus there are better facilities.
Compared to today all aspects have deteriorated! Does make you wonder why as crowds now are bigger plus there are better facilities.