A deal and process that was 5 years in the making. Work started on it in 2021. Only England rugby (men and women) and Arsenal have ever had short sponsorships from O2 and it is likely they’ll be exclusive shirt sponsors so there’ll be no other sponsorship on the Giants shirts next year.
A mammoth investment for The Giants, the arena, the whole Odyssey complex and the city by the sounds of it based on the interview with the chairman of The Giants on AVFTB last night. He said it would allow Belfast to start looking at what their future ambitions will be beyond the British game, e.g. attracting higher calibre tournaments to the arena on top of the Friendship 4 like AHL tournaments, making the Giants brand go global and even winning the CHL!
They’re starting with a 3-on-3 summer hockey tournament in June. Sounds like the stakes have been raised on several levels.
Hope it attracts other big sponsors to the league too.
And Adam Keefe and his coaches are starting to build next year’s squad so he’s not going anywhere else anytime soon.