Interesting question, but a bit of a false one for me. Playing skillfully, scoring good goals and defending well are entertaining to me and they add up to winning. If you are equating entertaining to hits and fights, while I definitely enjoy that aspect, I'd rather not watch a bunch of goons trying to hurt the opposition while losing every game 6-0. The reality, of course, is that it's got to be a blend - hard and skilful = entertaining = winning.
Pushed to a choice, I feel a lot less irritable if we've won regardless of how, so I'd go for winning.