I have never been a season ticket holder and probably never will. I understand to keep up with the big boys we need to generate more money and the fact we are limited on seats means the only way to generate more is by increasing ticket prices. That unfortunately is business.
I haven’t been to many games this season, mostly because I was spending a fortune on fuel, parking, the ticket itself, then money on beers (beers were optional!!). If me and my wife went, it would be £50 for tickets, £15/20 for fuel, £5 parking, I’d have 5/6 pints so say £30+. When in the challenge and conti cup, I’d do that twice a week sometimes.
I honestly don’t see how a family of say 5 can afford a full family worth of new season ticket prices. That’s coming from a family with a very comfortable, more than average household income.