Totally agree with Milky.
The Devils are a business, pure and simple, granted the owners are fans and as owners go so far have proven to be the best U.K. hockey has ever had. But let’s not be too delusioned. Someone has to pay for the product, plus a bit extra for the profit. This isn’t a social service, this isn’t a benefit, your 30 yrs paying tax does not entitle cheap recreational activities. Harsh reality time, if you’ve been watching and supporting hockey for many many yrs and can no longer afford too, well I’m afraid now there is more demand for your ticket and that will increase as success continues. Someone new will replace you and as a business it’s even better if that person is more likely to buy several beers, burgers and merchandise.
Give it a season or two and it won’t be just the beer that is more expensive. Having a limited capacity rink with a successful team and fan demand for tickets, it’s the perfect combination, might be time to save on those beers.