When i run all the hospitality at the WNIR i put on quite a few nights in Gretzkys, posters up around arena, advertising in programmes, announcements during previous games about the event and the arena was in the centre of town.......stilll never a great turn out, we just about hit profit.
The only nights i put on there that were a success always included the team, if the team weren't there there was little interest so gave up in the end, so the IAW got no chance.