All venues with shortfall of spectators need to offer deals to fill seats. As long as its not to the detriment of regulars e.g ST holders etc, it has to be done. PR mentioned in the match programme recently that we average 500 spare seats per game approx. He mentioned that if we all brought a newbie once a month, we would have full houses each game ( or something along those lines )
For a ST holder to bring a newbie to a game it presents an immediate problem, where does the newbie sit? It's awkward to bring a newbie and then not be able to sit beside him/her to explain what is going on. ( maybe make use of empty sponsors seats on the night?). I would offer ST holders 7 tickets within their ST package for 1 guest. Each of the 7 tickets for separate months ( Sept through to March ) a ST holder to be allowed to purchase that ticket for any 1 game within the designated month at a cost of £10 only based on a first come first served basis. Lets assume we only filled 300 of the so called 500 shortfall, it's still an additional £3000 per home game! ( £90K per season). Just an idea!