Such a fine line they are treading with this. Presumably hiked prices trying to increase revenue to recoups losses from COVID and allow quality to be maintained/improved leaguewide, but doing so at a time when household finances are really stretched with massive cost of living rises and the sport having a pretty small but passionate supporter base. It’s not like football where there are enough casual fans and corporate partners that they can afford to disenfranchise die hards to allow price hikes.
One of the great things about ice hockey in U.K. is the hockey family vibe. Increasingly this season there seem be a more overt, predatory mode of revenue generating - above inflation price hikes, no concessions for playoff tickets, arbitrary fees for direct debit renewal, excessive booking fees, £15 streams with no quality control - the risk is it will price families & young people out of the game and things stop being fun when people feel like they are being exploited.