An Apology used to mean something, once used by people who held respect for people and values. It's all to easy for one to apologise when one holds none of those virtues. You cannot apologise for such blatant an act of disrespect, you can apologise for serving white wine with red meat if your wife failed to inform you the fish she was going to buy was no longer available and failed to tell you she'd bought Filet Mignon, but to purchase white just to be different, then apologise, no utterly unacceptable.
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