I've been a game by game buyer and a season ticket holder and yes I think ST holders do deserve perks, shirt sponsorship and first option for cup tickets and a discount or two but what I hate is that some ST fans, not all, feel they should be entitled to things due to the ST.
I never felt I should be treated any different as a ST holder to a ticket buyer, my choice to buy the season ticket without having extras dangled in front of me, I got per game cheaper so that was enough for me.