Thread starter
#1
Just thought I would ask the question.
This was a request that I fully supported (to have the posters) and loved the B+W suggestion from The Stub too. So now we have them. There has been much made about the level of support the club can receive if only it asks for it and also from some quarters about the marketing (or lack thereof), so I thought some factual numbers might spark a decent debate.
The Devils emailer goes out weekly to over 5,000 unique email addresses, all of whom are either registered 'insiders' or have bought tickets for our matches.
In the previous ten emailers (and ten posters) these are the numbers of people who clicked the link to the poster. I cannot guarantee that everyone who clicked the link downloaded it and displayed it somewhere, but let's be charitable and say they did
In Reverse order:
Fife 7
Stingrays 7
Blaze 8
Clan 8
Panthers 11
Blaze 16
Dundee 31
Giants 12
Steelers 29
Clan 31
Totalling 160 Downloads in total. Now there was a blip when there was a poster error that was then made available through cardiffdevils.com but 10 is a decent start to look at trends.
It seems quite clear that the popularity of this enterprise is dwindling. Also if we discount the fact that on most of those there was a 'check' click from the Devils or the designers at Lime Green Tangerine and we can reduce that number to 153.
Great to see those guys doing that and I can tell you that several fans have downloaded almost every poster. So what do you think? This was a feature very much requested by the fans and supported at the time, however it does not seem to be being supported as well as it could. I thought that of the 363 email addresses we have for season ticket holders averaging 16 clicks per game seems fairly poor. Especially as - ahem - you can print them out at work in many cases....
When I look at those numbers and factor in the relatively soft response so far to the Buddy scheme (particularly at its launch, when it was originally a one game deal with plenty of notice) I am curious to find out what people think of the level of viral and practical support the fan base is offering the club at the moment? We all think of ourselves as a powerful unit, able to affect change however it seems there are a loyal few who are consistent, but nowhere near the level of troop movement that is inferred here and in conversation at the rink sometimes.
This is a genuine question and from the discussion perhaps more great ideas will unfold that can help the Devils, but I thought instead of it being based on guesswork I would throw some numbers at it.
Thoughts from the Red Army?
This was a request that I fully supported (to have the posters) and loved the B+W suggestion from The Stub too. So now we have them. There has been much made about the level of support the club can receive if only it asks for it and also from some quarters about the marketing (or lack thereof), so I thought some factual numbers might spark a decent debate.
The Devils emailer goes out weekly to over 5,000 unique email addresses, all of whom are either registered 'insiders' or have bought tickets for our matches.
In the previous ten emailers (and ten posters) these are the numbers of people who clicked the link to the poster. I cannot guarantee that everyone who clicked the link downloaded it and displayed it somewhere, but let's be charitable and say they did
In Reverse order:
Fife 7
Stingrays 7
Blaze 8
Clan 8
Panthers 11
Blaze 16
Dundee 31
Giants 12
Steelers 29
Clan 31
Totalling 160 Downloads in total. Now there was a blip when there was a poster error that was then made available through cardiffdevils.com but 10 is a decent start to look at trends.
It seems quite clear that the popularity of this enterprise is dwindling. Also if we discount the fact that on most of those there was a 'check' click from the Devils or the designers at Lime Green Tangerine and we can reduce that number to 153.
Great to see those guys doing that and I can tell you that several fans have downloaded almost every poster. So what do you think? This was a feature very much requested by the fans and supported at the time, however it does not seem to be being supported as well as it could. I thought that of the 363 email addresses we have for season ticket holders averaging 16 clicks per game seems fairly poor. Especially as - ahem - you can print them out at work in many cases....
When I look at those numbers and factor in the relatively soft response so far to the Buddy scheme (particularly at its launch, when it was originally a one game deal with plenty of notice) I am curious to find out what people think of the level of viral and practical support the fan base is offering the club at the moment? We all think of ourselves as a powerful unit, able to affect change however it seems there are a loyal few who are consistent, but nowhere near the level of troop movement that is inferred here and in conversation at the rink sometimes.
This is a genuine question and from the discussion perhaps more great ideas will unfold that can help the Devils, but I thought instead of it being based on guesswork I would throw some numbers at it.
Thoughts from the Red Army?
