In work most suppliers have had to have similar price rises. The cost of everything seems to be going up at the minute. Fuel, food, weak exchange rate, wages etc. Devils are a business and if their costs go up then they've got to pass it on to us the customers. It sucks but we're not the Bruin or the Leafs. If the Devils were to constantly lose money we'd probably fold as a club.
That being said it would be nice if your ST got you a bit of discount round the rink. Whether it be grazing shed, bar or the club shop.