The problem is that Todd and Franny tied up a lot of reputational capital in skalde. They basically bragged about how thorough their recruitment process was. They said they had coaches with massive reputations apply, but this was their man. Skalde's failure is their failure.
They may have had coaches with massive reputations, who would’ve come with equally massive demands on wages etc etc. How thorough is thorough, that’s just meaningless words. Todd recent statement says it all, fans are replaceable and fickle, they stop coming in bad times & return when we win, it’s as basic as that and no businessman will be dictated to by its customers, never, ever. They’ll make it seem like the customer is, again, they never will. A business exists for the benefit of its owners, share holders, investors etc. Simple as that.