If you want real exposure and the growth that will go along with it both in terms of finance and awareness the biggest tool available is the GB national team.
Without a doubt. We have a mentality here in Britain where most people only follow or show any interest in a sport, if our National side is good at it or becomes as such. I remember when England won the rugby World cup. So many England shirts as far as the eye could see. Now were rubbish at it, no-one ever mentions the game.
You tune into the Olympics and it seems the only sport being played is curling, why? Apparently we have a good chance of winning gold!
Exposure would help no end. OK, were never going to be challenging the Canadians or the Russians, but why doesn't the GB team get more exposure? Nothing to lose and potentially much to gain.